{"product_id":"9780262054911","title":"This Is Why You Love LEGO®","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eA fascinating, free-wheeling exploration of LEGO and what makes it such an endlessly fun toy.\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eThe perfect gift book for your favorite LEGO fan, from an expert in play design who spent years conducting research inside the company.xplore the depths of classic LEGO\u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"Markup__StyledMarkup-sc-nc8x20-0 dbPAWk\"\u003e®\u003c\/span\u003e Space history!\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eThis Is Why You Love LEGO®\u003c\/em\u003e\u003cspan\u003e is a rare insider’s exploration of why LEGO® is the world’s most beloved toy. Grounded in three years of embedded research within the LEGO® House design team, Jess Rahbek blends insightful analysis with accessible storytelling in this concise, but mighty deep dive.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRahbek narrates the book via the creative journey of a young LEGO® builder, Theodor, who is making a \"space pirate ship.\" Through Theodor, the book looks at the full range of LEGO® play, from following specific instruction manuals to improvising from only a vague—or no—idea of what one wants to create (what he calls “drifting and shifting”). Along the way, the author also discusses the toy’s Danish roots in the belief in a child’s autonomy, describes how the designers navigate “playful tension,” dissects how the LEGO® play experience actually works, and unpacks the unique design of LEGO® bricks and their inner cylinders.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe first book about the toy to get into the nitty-gritty details of the dynamics of the bricks and the resulting play experience, \u003c\/span\u003e\u003cem\u003eThis Is Why You Love LEGO®\u003c\/em\u003e\u003cspan\u003e is uniquely targeted to the millions of Adult Fans of LEGO® (AFOLs), play industry professionals, and the booming kidult demographic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Brickdiculous","offers":[{"title":"Default Title","offer_id":47055550513348,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/1487\/8148\/files\/9780262054911.jpg?v=1792287216","url":"https:\/\/brickdiculous.com\/products\/9780262054911","provider":"Brickdiculous","version":"1.0","type":"link"}